What if a child would ask you for a light?

Kids asks for light in 'best ever' anti-smoking ad - Thailand

Although I don't smoke, and even if I wanted to, I just can't afford it, I was impressed by this video... 

[I posted this on 25th January 2013. Now, 15months later, I find it as an example in my "Digital Marketing"- course. I guess this means I'm getting good at this?]