So You Think You Can Stay

We all know those shows: X-Factor, So You Think You Can Dance, Britain's Got Talent, etc. It's the kind of brainless entertainment which, in very few occasions, actually can positively change a competitor's life. But then why do you keep on watching? Entertainment, self-depreciation...? The Norwegian Organisation for Asylum Seekers have made an excellent parody on these concepts. Advertising at its finest. 

"Will Amir get to stay? He has fled from Gaza after being tortured, but the judges seem to be in doubt."

Coke Zero - Drink An Ad

Advertising which makes consumers get in touch with the actual product. Free samples with every advertisement! Coke Zero did it again.

Operation: Save the date

If this would be an advertisement, it would be an instant hit. San Fransisco: Wedding date announcement.

Abusing Satisfaction

So.... Pornhub gives you satisfacting AND enables you to save energy, hence increasing quality of life and sustaining nature? Best Advertising for porn I could imagine...

Attention Test: by Skoda

An uncommon way of advertising a product is showing everything, but the product itself. It is going viral, so I guess Skoda did a good job?

"Just how attention stealing is the new ŠKODA Fabia? We put it to the test. Will a crowd gather? Will other drivers slam on the brakes? Watch to find out."

How to promote yourself as a copywriter

Auto-advertising at its best. This portuguese copywriter has been nothing but honest about his girlfriend, just to find a job himself. KISS: "Keep it simple, stupid" works every time.

Your Wishes Delivered: Driver for a Day

UPS: Advertising the right way. 

4-year-old Carson developed a friendship with his UPS driver, Mr. Ernie, when he began receiving shipments of special milk. By all things, Carson has become fescinated by UPS. He wishes to be just like his palm so UPS made Carson driver for a day. Share your wish at: www.ups.com/wishes and we'll donate $1 to charity. #WishesDelivered

The Most Epic Safety Video Ever Made #airnzhobbit

Air New Zealand is looking to cash in on the Hobbit craze once again with its new safety video. 6millions views in 7days says it all, I guess?

The "Most Epic Safety Video Ever Made" is being released ahead of the third and final film in theThe Hobbit Trilogy, The Hobbit: The Battle of the Five Armies.  Starring Elijah Wood and Sir Peter Jackson; we're thrilled to unveil The Most Epic Safety Video Ever Made.

KLM Lost & Found service

Airline Advertising at its cutest, by KLM.

KLM’s dedicated Lost & Found team at Amsterdam Airport Schiphol is on a mission to reunite lost items as soon as possible with their legitimate owner. From a teddy bear found by the cabin crew to a laptop left in the lounge. Locating the owners can sometimes be a challenge, so special forces have been hired… 

A potential fail put to good use

DuvalGuillaume, one of Belgium's most renomated advertising agencies, did it again. Advertising at its best.

If you are going to do stupid things, at least become an organ donor. Because as a donor, you can donate up to 8 organs and save up to 8 lives. The brain however cannot be donated. And in some cases that's a good thing. 

Become a donor now at www.reborntobealive.be

Nespresso Colors Brussels: Playful Colors, Unique Pleasure

Launched at the end of last month, with this video Nespresso takes a great shot at customizing advertisement in combination with viral marketing. Playful Colors, Unique Pleasure.

Why Starbucks Spells Your Name Wrong

Best Marketing Application I've seen in a while. This makes Starbucks a hero in viral marketing. 

Why Starbucks Spells Your Name Wrong: 

World's Thoughest Job

This video has been going around for a couple of weeks now, but I thought today would be the best day to share it. Why today? Because today is a special day in Belgium... Thank you!

Look Up

Yes, I am guilty too. 'Look Up' - A spoken word film for an online generation. "'Look Up' is a lesson taught to us through a love story, in a world where we continue to find ways to make it easier for us to connect with one another, but always results in us spending more time alone."

What if a child would ask you for a light?

Kids asks for light in 'best ever' anti-smoking ad - Thailand

Although I don't smoke, and even if I wanted to, I just can't afford it, I was impressed by this video... 

[I posted this on 25th January 2013. Now, 15months later, I find it as an example in my "Digital Marketing"- course. I guess this means I'm getting good at this?]

Pepsi's Advertising for the 2014 World Cup

Pepsi has launched its interactive (!) video for the 2014 Brazilian World Cup. One of Belgium's best players, Kompany (Manchester City), plays along Messi, Ramos, Agüero, Luiz & Van Persie. It tries to show Brazil as a beautiful country with hospitable inhabitants and, in my opinion, succeeds very well! Live For Now! 

When I saw it, it had 8050 views. for now...

Google Maps: Pokémon Master

Want to feel sentimental & dream about this actually being real? Google Maps has, in my opinion, made one of the best April 1st - Fool's Day - jokes of the year. Google Advertising at its best! 

PlayStation advertising in Antwerp Train Station

Antwerp Central train station has been used a couple of times already in the past for advertising movies (James Bond), cultural happenings (flash mobs), etc. This time PlayStation hits this beautiful location, one of the bussiest public places of Belgium, to encourage people to put their finger in a big plug. Will go viral soon...!

DHL is faster

How to make use of your competitors to increase your brand awareness and make them look like fools at the same time. DHL, one of the world's best transportation companies developed a cheap and innovative way of advertising. Going Viral soon... 

Epic Split goes more Epic

Everybody said it was a pretty incredible advertisement, Volvo Trucks & (belgian actor) Jean-Claude Van Damme (see first video). But Chuck Norris, well he takes everything to the next level, just like this epic split. Enjoy the end of year and see you all in 2014.